back to services

The art of the email

There’s a definite art to email marketing, and that extends way beyond the content of each email. At Spark, we know both the art and the science of email marketing.

Content is king

Of course, what you say in your emails is vital. You’ll need to craft the right message so that people respond to your email, making the most of the interactive elements that give it another advantage over direct mailing. This will need to fit in nicely with your wider branding strategy. One other great benefit of email marketing is that it can give you measurable results. That’s where the email marketing systems of the Spark team come in useful. Valuable information is collected on the success of your emails, such as click through rates, email opens and more. Such knowledge gives you the power to appropriately fine-tune your email marketing campaigns for further success.

Get more out of your marketing

Users of Spark’s email marketing systems are able to generate their own email marketing campaigns or have the Spark team send out fully bespoke branded emails for them. Our email marketing systems give you all of the tools that you require to improve your campaigns.Do you want to design a truly effective e-newsletter? No problem. What about selecting the best email marketing and management systems? No issues there, either. We allow you to plan integrated email campaigns while reviewing the latest on ethical and legal constraints. You can also devise ways of increasing open and click-through rates to get a better response rate.

In short? We really do give you all of the answers as far as email marketing is concerned. Contact the Spark team now for more information on how you can create the most effective and lucrative email campaigns with our resources and assistance.