Zuto wanted to help everyday Britons do more than just buy cars. It fell to us to help them do just that.
ZutoCreative • Advertising • Digital
Zuto wanted to move beyond the world of car loans into much more ambitious territory. During their rebrand from Carloan4U, we had access to extensive research around Zuto’s stakeholders and the ‘car loans’ market. It was a lot of information. It was our job to distil all of this data and build a UX strategy based on these audience insights. By doing this, we found the spark needed to help Zuto achieve their ambitions.
Zuto invested £15m in their rebrand.
“We set out to make Zuto’s website work hard, so it’s customers didn’t have to.”
To nail down exactly what was needed, we waded through research, compiled detailed analyses and listened closely to our audience. By doing so, we found that when buying a car, customers need important information to be: easily digestible, easy to find, and accessible anywhere. Logically, a mobile and content-first approach was the only option.
By making Zuto’s fun, bold, down-to-earth personality work in a digital world, we helped them to engage, inform and guide a new generation of car buyers.
Zuto work with a panel of 18 trusted lenders to offer access to more than 60 finance products
After finding out exactly what Zuto did and didn’t need, we got in on the ground floor. We worked so closely with them that we actually embedded our heads of design and development into the company on a day-to-day basis. This ensured that everyone was co-ordinated and their expanding in-house team really hit the ground running. We also prioritised the development of content such as photography and copy, keeping changes to a minimum during the design and buils stages. These choices really made the project as efficient as possible.
Investment £8m secured from Scottish Equity Partners in 2014
We embedded our heads of design and development into Zuto itself
Taking the work the brand team had begun, we sped towards the chequered flag. By making Zuto’s fun, bold and down-to-earth personality work in a digital world, we helped them to engage, inform and guide a new generation of car buyers during one of the biggest purchases of their lives. But, big decisions don’t always happen in boardrooms behind big tables in leather chairs. They happen in showrooms and in living rooms. So, by designing a fully responsive website, users could quickly and easily find the information they need, wherever they are.
“Creative Spark were brilliant creative partners, they helped us transform the new Zuto brand into an engaging digital experience for our customers."
By making Zuto’s fun, bold, down-to-earth personality work in a digital world, we helped them to engage, inform and guide a new generation of car buyers