21st October 2009
Lily Allen isn’t a typical celebrity, the girl has bags of unique character, and recently she has poured some of it into her own jewellery range. We wanted to capture this ‘essence of Lily’ for the marketing imagery. So we spent a productive afternoon in Claridges and came away with some great shots of the girl of the moment.
Lily’s range is inspired by many different influences, as she says:
“My granny was a gypsy and I inherited a lot of her jewellery, so I incorporated the traditional gypsy sovereigns into my coin collection. The Smiley pieces were based on my acid-house tattoo.”
We had a lot to try and communicate with the imagery, so we collaborated closely with a digital artist and created a unique look and feel – Gypsy meets fashion meets pop meets fun. The results form the bedrock for the worldwide launch of the range, seen in your High Street soon.
21st October 2009
After the success of last year’s work, Manchester United asked us once again to produce their print campaign for 2009 - 2010. Last year’s inspirational posters produced some great results, so the decision was made to carry on the theme – if something isn’t broken...
We chose some more than willing and enthusiastic kids from a local school and spent a fun afternoon getting the shots. Our amateur models certainly rose to the challenge and some brilliant action shots were captured.
Then it was just a case of adding a touch of magic from our light painter and the stunning imagery was ready. See the results for yourself.
21st October 2009
Having dominated our TV screens for the past few years, Peter Kay is now set to take over our computer screens too, because we have just launched www.peterkay.co.uk.
Andy explains; “We have totally revamped Kay’s online presence over the course of the past two months to give it greater depth, interest and to reflect the comedian’s unique northern humour and personality.”
“We’ve kept the shop element,” he said of the former incarnation, “but we’ve added features such as news updates, tour information, freebies and of course the ‘nowt’ tab. It was developed very closely with Peter himself, who wanted it to be very traditional and British in its character” – a quirk that can be seen in the background photography for the site, which was shot in Bolton specially by lens man Matt Squire.
Video clips are being added soon in the freebies section, and subscribers can hear Kay reading from his new book and find out about tours and other events prior to their official release.
21st October 2009
Following a two-way pitch process we were lucky enough to be awarded the task of designing and building a content managed website for Manchester Central. This iconic Manchester landmark is Europe’s number one exhibition and conference centre.
Our brief is to re-design the user interface making things easy and clear. The high profile venue is an important hub for the city – and the new design needed to reflect this too. The new website will be a high profile sales window for Manchester Central, and is due to be live before Christmas. Watch this space.