A recent study found that more than a third of us view websites and read marketing emails on our mobiles. More than half of these are aged between 18 and 34. That's a pretty big audience. What's more, two thirds immediately act on the information.
So, do you really want to send a marketing email, designed for PC desktop screens, that doesn't display properly on mobile devices? Of course you don't!
And yet... far too many companies are continuing to optimise their emails and other online communications - such as their website - solely for desktops. The audience you're trying to target don't appreciate having to scroll in awkward fashions just to see the entire page that you're trying to show them. They'll just look for another more mobile friendly company that provides them with that product or service - it's as simple as that.
So, how can we help?
With so many new handsets and devices constantly being released, there are so many ways in which you can better optimise your company's online content for mobile - and our passionate and hardworking team here at Creative Spark will help you to uncover them.
Maybe you could enlarge the font? Or focus the content of your webpage in a single column? Or perhaps you should design the interactive parts of your website specifically for touchscreen interfaces, or make 'calls to action' more prominent? Content as well as design can be optimised, in acknowledgement of the different objectives and priorities of mobile users.These are just some of the countless ways to achieve deeper mobile optimisation, making your website or other content easier to digest. You might only need a tweak or two here and there to identify mobile devices.
Don't get left behind!Not only are new handsets and devices continuously launching, they are endlessly bringing new technologies with them, along with their own possibilities to really maximise the success of your business online. Allow us, Creative Spark, to provide the best advice and solutions so that you can really make the most of all things digital.
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How can we help you?
Call us on 0161 375 1718 or use the form provided.