Product and Packaging Design
Not only does the product itself have to look great, but the packaging also needs to make all of the right noises – not literally, obviously – about that product. The customer needs to be convinced, immediately. Thankfully, Creative Spark is perfectly equipped for the task.
If you work in retail, then you won’t need us to tell you about the pressures that you are under – and you won’t need to tell us. We know, for example, that competition between different products for space on the shelves is more competitive than ever, not least with so many people these days using that dratted Internet thing to do their shopping.
But even without the World Wide Web as competition, customers don’t tend to spend much time contemplating a product on the shelf. People make their buying decisions quickly, and if your product packaging just isn’t suggesting the right things, they will be gone in a jiffy… potentially to buy a rival product.
How can Creative Spark rescue your product and packaging design?
Here at Creative Spark, we most definitely ‘do’ product and packaging design. You only need to ask the many other retail big names for which we have designed funky boxes, including Co-op and Philpotts. For these clients, as with every client, we worked closely with them to create something that they loved, but that – most importantly – their customers were also sure to love.
What are the big priorities when designing truly great product packaging? Well, the packaging needs to be attractive, of course, being of the right shape and using the right colours to draw the interest of the widest range of people possible, within your target market.
The packaging also needs to convey the right message, fitting in with your wider branding strategy. Customers need to immediately know what they are getting, and why they should like it. From getting the logo placement right to introducing the right font and text size, there are so many ways of ensuring this.
But overall, the customer simply needs to love what they see, and be able to instantly imagine that item in their home. Call us now about making sure your packaging design really does work, by getting people buying.
Want to learn more about our Product and Packaging Design services? Click here to Get in Touch or fill out the enquiry form below.
How can we help you?
Call us on 0161 375 1718 or use the form provided.