The So Chill Garden
Oceans Events are the UK’s leading specialist music sponsorship and experiential marketing agency. They specialise in global music and live event associations for leading brands.
They wanted us to create a brand name, an overarching brand identity, a garden design, and a theme that would be featured at all the major UK festivals.
The name ‘So Chill’ was created with relaxation at a festival in mind. We wanted this garden and brand to be synonymous with meeting and socialising. By illuminating the sign and looking a little bit ‘Las Vegas’, it would be at home in the eclectic surroundings of a festival, plus it would really stand out at the same time.
The garden was created to house arts and music with spacious seating and large areas for dancing. The bamboo fence surrounding the garden created intrigue in passers-by. The So Chill garden is now a brand in its own right and a staple feature on the UK festival scene.