Goodgreef Brand Development

Brief

One of the UK’s largest club brands started their reign in 2004 with Creative Spark, the brand was aimed at enthusiastic, young clubbers thoughout the country. It needed to be witty, fresh and collectable to stand out in the highly competitive UK club scene.

Solution

A witty, stand-out club logo which has achieved iconic status within the market. The visual style created has a fun, eclectic cut-and-paste feel to appeal to the target audience and reflect the music associated with the brand.