Branding & Website
Greater Sport is the Greater Manchester charity committed to changing lives by creating and providing opportunities for everyone to take part in sport and physical activity. The Changing Lives strategy covers work across sport and health with major partners including the National Governing Bodies for Sport, the ten local authorities across Greater Manchester and all the Primary Care.
Laura Hall, Marketing Manager for Greater Sport told us, “In reality, if all the Greater Manchester partners get this right, it potentially affects every adult, child and new-born in Greater Manchester in the lead up to and after the Olympics and Paralympics.”
So we set about creating a brand and a bespoke website that would help Greater Sport to get their message across to the wide range of people they needed to communicate with. The brand helped them to engage people as it was simple, stylish and friendly… but maintained a sense of energy and dynamism that was essential for the brilliant work Greater Sport do.