JD Sports Fashion plc

Blacks Brochure Design

JD Sports Fashion plc. are a sports-fashion retail company based in Bury, Greater Manchester, with shops throughout the United Kingdom they are its leading retailer and distributor of branded sportswear and fashionwear. JD Sports also operates online ecommerce businesses for these retail outlets; these are designed to provide the group with a multichannel, international platform.

Part of JD Sports is the Blacks brand. We were asked to create a brochure design to showcase the Christmas offering for Blacks’ walking clothing, footwear, and outdoor apparel.

We created a 60 page print brochure that was distributed into Blacks stores nationwide. Over 1000 products were photographed, post-produced, and placed in a brochure that had a beautiful design that appealed to all adventure lovers. This brochure consisted of four sections covering women’s wear, men’s products, children’s wear, and apparel including bags and footwear. All products were of great quality and covered all outdoor activities from skiing, to walking, to climbing, to biking.

Our successful piece of bespoke brochure design clearly showed the product offering of Blacks in an easy to read, interesting, exciting way, and encouraged families to equip their family with outdoor activity clothing.