M Collection

Brand Identity & Brand Launch

M Collection is an apparel brand created exclusively for the Manchester United Megastore. As the club’s casual, non-sportswear fashion line, the M Collection was very much aimed at the more style conscious United follower of fashion.

Our brief was to create an exclusive and bespoke brand for the M Collection. As this range would be sold exclusively at the Megastore, we had to create a destination brand that would encourage purchases on non-match days.

We created a striking logo that resonated grandeur and exclusivity and introduced a new colour palette of black and gold – to stand out from the mass of red and white in-store.

We helped M Collection to launch successfully by producing a motion video and microsite design, as well as signage and tags featuring bespoke, on-brand copywriting.