Salford City Council
Salford City Council wanted to showcase the city’s musical heritage – to literally put Salford’s famous musical achievements firmly on the map. The target markets identified were: music enthusiasts, students, Salford residents, and potential and existing visitors to the city.
We actually created the Salford Music Map; it was a sprawling cardboard collage set across the floor of a photography studio. It included famous faces and landmarks that were all painstakingly positioned, and the whole thing shot to form the final image. The finished map was handed out for free during Salford’s musical events taking place that year.