The Vegetarian Society

National Vegetarian Week

We were extremely excited when The Vegetarian Society approached us to create a campaign to promote National Vegetarian Week 2013, their most important annual awareness event.

The campaign is a combination of online and print that lead with the messaging ‘Surprisingly Simple’, showing just how easy vegetarian dishes are.

With National Vegetarian Week we wanted to bring some new icons that are fresh and iconic enough to be used across the whole campaign which features on flyers, posters, press ads and online. We used retro illustrations of fruit and vegetables in vibrant colours to represent the theme of this year’s event. Click here to see their website.

The campaign reached an impressive 23 million people through media advertising and over 43 million people online, achieving a 31% increase on reach compared to the previous years campaign. It also won The Drums fortnightly ‘Readers Favourite Design Award’!

“We are pleased with the fresh direction that Creative Spark has taken with the 2013 National Vegetarian Week campaign. This year we are promoting how simple vegetarian cooking can be and they have represented this beautifully with iconic illustrations. We look forward to seeing how the public embrace this campaign.” Liz O’Neill, Head of Communications at the Vegetarian Society