This famous high street brand wanted some presence in the major fashion magazines in the crucial run up to Christmas. They tasked us with communicating the glamour of their watches – the perfect present for any party girl.
To do this effectively, we decided to keep it simple. No models, no sets, just carefully considered photography and some ‘light painting’. This technique allowed us to show off their product and visually allude to the beautiful world of New Year’s parties and little black dresses that their sparkle belongs to.