Salford City Council BBC Philharmonic Ad Campaign

Brief

To create a series of images that convey the message “bringing music to the people”. The campaign would be used to promote Salford City Council’s £20 Million partnership with the BBC Philharmonic Orchestra and would be targeted to a broad range of Salford Residents.

Solution

Eye-catching imagery depicting members of the BBC Philharmonic Orchestra playing to the people of Salford in everyday situations, highlighting the community work that the orchestra will undertake in the city. The images show musicians playing against a backdrop of iconic Salford landscapes.

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