Salford City Council Fostering Welcome Pack

Brief

Re-design existing outdated welcome packs for both the fostering and adoption service that provide accessible, clear information and advice to 20-50 year old residents considering fostering or adoption within Salford.

Solution

Fostering and adoption is about creating families, but is obviously a big decision to make. So we produced simple, friendly literature with ‘warm’ photography. The information was presented clearly, with positive testimonials to reassure people, and effective communicate the benefits and happiness that the programme provides.

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