Manchester Airports Group

Singapore Airlines Campaign

Manchester Airports Group (M.A.G) is the largest UK-owned airport operator. The Group currently owns four British airports: Bournemouth, East Midlands, Manchester, and now London Stansted Airport.

We have been working closely with Manchester Airport Group since April 2012 and have since delivered a range of successful campaigns.

The brief for one of their most recent advertising campaigns asked us to increase awareness and passenger numbers for Singapore Airlines’ First and Business class cabins. Singapore Airlines is a premium airline with daily flights from Manchester Airport to Singapore and excellent onward connections to Australasia and South East Asia. To appeal to our two audiences (high end leisure and business passengers) we led the campaign with the proposition that Singapore Airlines is “the highest class of air travel”. The campaign was executed through both outdoor and online media.

The campaign was very successful and delivered some great results, with click through rates all above forecast and with over delivery on clicks to site.

(The first 2 images show our initial concept work created, using a combination of both photography and CGI. Please note that these designs did not go into production with the  last 3 images showing the chosen creative.)

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