Manchester Airports Group
Split Car Campaign
In 2013, we launched a campaign for Manchester Airport Group telling people all about the benefits of airport parking. In 2014, they wanted us to do the same thing,
with a fresh new approach.
This time, we turned our focus to the car itself. The insight was simple: holidays start at home. The minute someone gets in their car to leave for the airport the excitement and anticipation starts to build, meaning the car itself is a gateway to your destination. We created the campaign to work across various platforms and targeted different audiences with executions tailored specifically to them.
Both of our airport parking campaigns have helped cement our relationship with MAG and establish their onsite parking as the best choice for travellers.