Website & Branding
Stuart Broad is the new star of the England cricket team and his website needed to position him not only as a sportsman, but as a celebrity too. The site needed to get Stuart’s personality across and be engaging for his fans.
We kept the site map pretty simple as even though Stuart wants to appeal to as many people as possible, he doesn’t have a lot of time to maintain a big website as he’s on tour with the England team most of the time. We used lifestyle shots from Stuart’s sponsors to position him as a celeb/sports man and incorporated sections such as the Q&A to give fans an opportunity to interact directly with him. The news section is the information hub that will house all official news about the cricketer and the gallery incorporates official photographs and videos, including interviews.
Our effective website design helped Stuart to gain an increase in his social media followers, raise general awareness, and helped him to secure key sponsorship deals.