Manchester United Soccer Schools

Take the Lead

Manchester United Soccer Schools (MUSS) uses the coaching and training taught throughout the football club to promote and educate young people from 6-18yrs all around the world.

The football school recently launched a global campaign called ‘Take the Lead’ to coincide with the launch of their new website. They wanted to encourage their young fan base to interact digitally with them and so needed a campaign that would be exciting and accessible in today’s modern world.

With this in mind, we designed the concept for the campaign and the web work, incorporating a video format that works across print, TV and digital channels.

The campaign’s aim is to find a ‘Captain’ who will act as MUSS ambassador and who will then enjoy a package of money-can’t-buy experiences with one of the world’s biggest brands.

Those who enter have to produce a 60 second video explaining what it takes to be a Man Utd captain. They upload their video to a Facebook app, which then goes into a public vote. Former Manchester United captains, Bryan Robson and Gary Neville, will then pick the ultimate winner from the shortlisted candidates!

After 3 weeks of the campaign, the website received:

3,835 unique visitors


31 entries

At this stage of the competition we’re 15% above target for likes

By the end of the campaign the target is to have 250 entries and 5000 likes

“We needed a campaign that would excite our young fans enough to enter a passionate video to win the position of global ambassador for MUSS. It is a dream prize and Creative Spark has captured this aspiration perfectly in its campaign video.” Rachael Temple, Marketing Manager, MUSS

Click here for their website.