The Lowry Hotel has a range of festive options from party nights in their ballroom to Christmas dinners in the River Restaurant. They needed a piece of marketing material would allow each area to be promoted individually but also be brought together so people can buy-in to multiple events. The literature needed to promote The Lowry Hotel as a five star brand whilst also trying to come across as affordable and accessible, with a glitz and glam festive look and feel.
We produced a white sleeve with bind emboss white folder that enclosed separate 'festive' coloured inserts with metallic spot colours to add some festive sparkle.