The Picture Lounge Brand Development

Brief

The Picture Lounge, a photographic studio stemming from Jamilla Paul Hair & Beauty, required a new identity that brought both businesses under the same banner. The identity needed to reflect their clients’ unique and elegant experience at the salon.

Solution

The open brief allowed us to create a logo type and pattern that reflected the opulence of the studio’s Victorian architecture, and communicated the decadent experience available. Metallic inks and high gloss finishes were carried across all stationery and promotional materials creating a strong, cutting-edge brand identity.