Welcome To Yorkshire

The Yorkshire Film Trail

Welcome to Yorkshire asked us to help them promote the wealth of Hollywood movies and TV programmes that had been filmed in the Yorkshire area. Their aim was to create a film-buff’s tourist guide to Yorkshire.

The challenge was for us to come up with a different way of showing it, something that was going to bring it to life. Welcome to Yorkshire wanted this to be a fun piece of design, but with real commercial appeal.

Our idea was to create an old theatre style film that featured a 3D visual of the map highlighting iconic objects from the films and shows. We also created a ‘fly through’ movie that was a teaser for the campaign. All of this was supported further by a giant A2-size map that folded down into a pocket-size users’ guide.

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