Trafford Council

Brand Development & Signage

Visitor numbers to libraries across Trafford had been reducing, even though the facilities had received considerable investment. What they now offer is far more than just lending books, so we were asked to create a new brand that would encompass all the things available at Trafford’s community-focused libraries.

We started off by tackling their brand identity and brand guidelines. We supplemented this by creating a bank of icons to help people easily find their way around. We then worked on their interior signage and created a colour pallet that would be used across all 12 libraries in the region.

We came up with an adaptable brand because all of the individual libraries were different. And we gave them value for money moving forwards as the brand could be used online and in other marketing and promotions. Most importantly we created an engaging brand identity that appealed to a wide-range of people who live in the Trafford area.

“We were very impressed with the branding and signage ideas put forward by you and feel they embody what we are trying to achieve in our library modernisation strategy.” Nic Davies, Trafford Council