Welcome To Yorkshire
Yorkshire Film Trail
Welcome To Yorkshire asked us to help them in promoting the wealth of Hollywood movies and TV programmes that had been filmed in the Yorkshire area. This would become a kind of film-buff’s-tourist-guide-to-Yorkshire.
The challenge was for us to come up with a different way of showing it, something that was going to bring it to life and stand out. Welcome to Yorkshire also wanted this to be a fun piece of design, but with real commercial appeal.
Our idea was to bring it to life in an old theatre style. This film featured a 3D visual of the map that highlighted iconic objects from the films and shows. We also created a ‘fly through’ movie that was a teaser for the campaign. All of this was supported further by a giant A2-size map that folded down into a pocket-size users’-guide.