Our services span brand, digital, advertising and motion

At Creative Spark we know our strengths, and we play to them. Over the last decade and a half, we’ve delivered all manner of projects, to all sorts of clients, for all kinds of markets, but we’ve always done so across a very defined set of sectors.

Whether it’s a rebrand, an ad campaign, a digital project or a video piece, our experienced team knows the industry inside out, meaning we can create work that truly engages your audience.

Advertising

Where once there were just plain old advertising agencies, today the industry is much more nuanced. It takes a keen eye for detail and a solid grasp of the terrain to make advertising that cuts through the clutter. However, while the marketplace may have changed, the need to advertise most certainly has not, and our advertising expertise means we can get your brand message across in an creatively engaging way.

Concepts and campaigns

Advertising campaigns are all about The Idea: how to best sum up a brand message in a single concept, then deliver that concept to a consumer in such a way that they act upon it. At Creative Spark, we’ve created campaigns for everything from airports to football boots, relying on our creative and strategy teams to craft a compelling, engaging message to shape your brand.

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TV and Radio

Despite the rise of digital media, TV and radio still hold an important place in the eyes and ears (and hearts) of consumers. Both are still highly effective platforms for advertising your brand, particularly when it comes to tightly-focussed regional advertising, which is why our in-house creative teams are well-versed in crafting clever, catchy and compelling spots for the airwaves.

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Outdoor and OOH

Some of the best advertising ever created has made innovative, eye-catching use of outdoor spaces. With the advent of adblockers for digital spaces, actual, tangible, physical objects like billboards or installations are  a fantastic opportunity to reach people in a natural environment.

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Marketing collateral

Brochures, leaflets, desk drops, DM pieces. They may be a traditional format, but in the right context, marketing materials can work much more effectively than even the most “responsive” social campaign. At Creative Spark, we marry eye-catching creative design with exactly the right message, then package it up and drop it right under the nose of your customer.

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Music videos and promotions

MTV has a lot to answer for. Music videos are now all but essential to promoting songs, which is why you’ll need an exciting and unique concept to help your song become a success. Marrying a song with a singularly creative video will ensure it stands out in what is already a crowded market. At Creative Spark, we have both the skills and the expertise to craft you something really memorable.

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Corporate video production and branded content

Corporate identities are tricky. Too animated and it seems forced, too reserved and it comes across as bland. Professional corporate or broadcast video production or branded content is an engaging way of getting your messaging to strike the right balance. At Creative Spark, we can create a whole range of productions, from short sponsorship idents to major commercial campaigns for TV, cinema and online.

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Branding

There’s a reason we call ourselves a ‘brand’ agency. Brand is big business these days, but too many people are unsure exactly what it means. A brand isn't just a logo, website or a colour scheme: it’s an identity. It’s the way you convey everything your business is in a message that your audience can readily understand. From the logo you choose to the language you use, building your brand is one of the most important things Creative Spark can do for you.

Branding

Selling products or services is one thing, selling your whole business, your entire ‘brand,’ is a different thing entirely. Everything from the way you look to the way you talk is driven by the strength of your brand identity. At Creative Spark, we believe in promoting your strengths, using high-quality branding to effectively communicate what your business is and what it stands for.

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Brand Guidelines

Every instantly recognisable world-class brand has a set of guidelines underpinning it. Consider them like a brand bible; a comprehensive roadmap to what your brand should (and shouldn’t) be doing. At Creative Spark, we create brand guidelines that back you up, not back you into a corner, giving you the tools to take you to the next level.

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Corporate identity and logos

A picture speaks a thousand words. Consider McDonald’s’ golden arches, Apple’s half-bitten fruit or Nike’s swoosh: every successful brand has a strong, striking image. To us however, it’s about more than just a pretty picture, it’s about creating an immediately distinctive corporate identity that sets your brand apart.

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Product and Packaging Design

Shelf-space has never been at more of a premium. To cut through the clutter, your product has to stand out from the off. At Creative Spark, our expert designers know exactly what works and what doesn’t, meaning we’re able to create packaging that not only looks the business, but will also achieve results in a crowded retail market.

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Digital

Almost everything we do is informed by a digital-first approach. This means that, whatever your project, you can rest assured we’ve considered every possible angle when converting your brand concept into a string of 0’s and 1’s. However, it’s important to remember that “digital” is not just a single thing; there’s plenty more involved. At Creative Spark, we’re involved in it all.

UX and Digital Design

Digital design and UX works by putting the customer journey at the heart of their online experience. With a methodical approach that identifies the purpose of your site (Do you want increased brand awareness? To create a brand experience? To save on costs? To sell products?), we can then design and wireframe with that purpose in mind, aligning all the interactive and visual elements to ensure your site is properly aligned with your brand.

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Mobile Websites

These days, having a non-mobile ready site is shooting yourself in the foot before you even begin. Hence why we have a huge amount of experience in optimising online content for mobile. From font adjustments, column hierarchies, touchscreen interfaces to prominent ‘calls to action,’ we can help prioritise the mobile-friendly approach.

 

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Search Engine Optimisation (SEO)

Having the perfect website means nothing if people can’t find it. Our SEO partners are here to get you noticed. Researching the right keywords is the start, and we ensure they are not only predictive and strategically chosen, but unique enough to set you apart. We then populate your site in the right way, encouraging your online business to grow.

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Content Management Systems (CMS)

The backbone of any self-operated website is a content management system that allows you the freedom to keep your website updated with the right content. At Creative Spark, we use a range of systems, ensuring that you get the control you need to create great content for your website.

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Ecommerce

With ecommerce now a critical part of the internet, plenty of local companies are realising the potential in having a web presence. Ecommerce web design brings a lot of benefits to your company, making the most of your online presence and, in short, maximising your profits. No matter your requirements, we’re here to work with you to create exactly the right solution.

 

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Social Media Marketing

With the ubiquity of social media platforms, every brand simply has to have a social strategy in order to make its presence felt. Now central to the online experience, brands live and die by their social persona, so we work hard with you to devise a social media marketing plan that ensures your business is approaching the medium in the best possible way, whilst still driving engagement.

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Email Marketing Systems

Everything about our email marketing systems is built for flexibility. You can generate your own marketing or have us send out bespoke branded emails for you. We can also help you design effective newsletters, plan integrated email campaigns or branded emails, increase open and click-through rates and achieve better response rates.

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Web video production

Online video can be a huge factor when it comes to setting yourself apart from the competition.  Helping customers to instantly engage with your brand, web video production means high-quality, engaging video that people can stream directly from your site. In the era of fast downloading times and 4G internet, online video is more important than ever before.

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Print

In the era of digital downloads and instant sharing, print can sometimes be passed over as yesterday’s medium. Not true. Getting noticed in the right places might not necessarily mean television or billboard advertising, but there is still plenty of room for carefully targeted print advertisements. Through strategic thinking and eye-catching design, our traditional print methods are still be incredibly effective.

Marketing collateral

Brochures, leaflets, desk drops, DM pieces. They may be a traditional format, but in the right context, marketing materials can work much more effectively than even the most “responsive” social campaign. At Creative Spark, we marry eye-catching creative design with exactly the right message, then package it up and drop it right under the nose of your customer.

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Print

Designed to get you noticed and put you in the spotlight, print methods are a singularly focussed way of providing a clear message to get the results you want. In a crowded marketplace, print messaging can provide you the vital focus to cut through the clutter and get you the results you want. At Creative Spark, we work hard to make your print messaging stand out.

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Illustration

Pictures are worth a thousand words. Effective illustration is worth even more than that. It can not only bring your message to life, it can help people engage with your brand. With the help of our innovative illustration team, we can work together to communicate the right message for your company.

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Brochures

Despite being a traditional medium, brochures still provide something of real, tangible value for customers to take away. By creating both informative and engaging literature to give to your customers, you give them something memorable to take away and engage with more thoroughly. Our team can create bespoke, engaging brochures to remind customers of who you are and what you do.

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Exhibition Displays

Attending an exhibition is a great way to show off your business. Effective use of the physical space is the key to making exhibition displays engaging, communicating your goals and getting across the right message to passersby. Whether you have a huge space to fill or just a tiny display to spruce up,  we understand how important a physical space can be.

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Stationery, Flyers, Invitations, Teasers and Mailers

Printed media can have a great effect on your potential customers. While the internet has dramatically altered the way companies work, you can still promote effectively through physical, tactile objects. A well thought-out and carefully designed, flyer, invitation or direct mail piece can really hold the attention of your audience.

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Product and Packaging Design

Shelf-space has never been at more of a premium. To cut through the clutter, your product has to stand out from the off. At Creative Spark, our expert designers know exactly what works and what doesn’t, meaning we’re able to create packaging that not only looks the business, but will also achieve results in a crowded retail market.

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Video

Video has come a long way since the days of big budget TV spots. The rise of YouTube and other sharing platforms has turbocharged the medium, turning it into the fastest-growing sector going. At Creative Spark, we believe in the inherent shareability of videos, so whether it’s a 15-second social clip or a feature-length brand video, our in-house filmmakers and scriptwriters are here to help you craft compellingly watchable content.

TV Advertising

When your media selection stretches to TV advertising, so do we. What sets Creative Spark apart however is our versatility. We can more than deliver on a big-budget TV advertising campaign for a national brand, but we can work just as effectively for smaller business on a more affordable, lower-budget TV ads that still look the part.

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Events

From sports fixtures to keynote speeches, a properly filmed events video can be a powerful marketing tool, particularly for seeding short edited clips on social media. However, capturing the moment is a lot trickier than you might think: lighting, angles and the right kit are all key factors. However, they’re all factors our videographers are well-equipped to deal with.

 

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Animation

Sometimes, a video calls for no filming whatsoever. We have real pedigree in this area, having worked on animation videos for an array of brands. Should you opt for this style, we’ll work with you from concepting through storyboarding to engaging animation, ensuring you get exactly what your brand needs.

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CGI

CGI comes with a whole host of benefits, and not just for high end production work. Video production of any kind is incredibly effective and very accessible. The team here at Creative Spark can deliver a wide range of CGI productions, something you can see for yourself on our TV ad showreel for clients such as Ministry of Sound and Universal Music..

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