Old Spitalfields Market

Old Spital Fields

When the iconic Old Spitalfields Market in the east end of London asked us to design their new website, we felt truly honoured. The project (a brand refresh and the development of branding for web and print collateral) was briefed by Wellington Markets, which operates the market on behalf of Ballymore.

The site combines news about the stalls and market events with information about local traders. An interactive map can be explored and traders are interviewed in a ‘People of The Market’ area. The new website captures the essence of the market, reflecting the creativity and diversity of the place through illustrative and interactive elements. Visitors are taken on a visual journey to each shop and restaurant. Click here to see the site.

We’re also working on the overarching 2013 campaign for Old Spitalfields Market, which includes leaflets, banners and vouchers for various events as well as print and web advertisements for Time Out Magazine. The illustrations were created by our design team, reflecting the general atmosphere and highlighting all areas of Old Spitalfields Market.

Since the launch of the website, page views have increased by 138% to 52,586. Unique visits to the site have increased by 132% to 43,913 visits. 

Over 2013 Old Spitalfield Market’s facebook fan base has increased by 70% with an 80% increase of user engagement.

Twitter also saw an increase in followers of 53%, with a 40% increase in user engagement.

The websites newsletter subscription numbers have increased by 200% since the launch. There are now over 10,000 subscribers, signed up either online, through social media or through competitions featured in the ‘Time Out’ magazine.

“Creative Spark have captured the atmosphere and feel of the market environment on our new website and provided us with a strong platform to promote our experience to visitors. The overall design is modern, clean and highlights our long standing history in a fresh way.” Andrew Sparrow Wellington Markets Commercial Director

“Working with Creative Spark has been such a pleasure  over the past year. They’ve taken our brand to a whole new level and helped us to communicate the diversity and history of the area, whilst remain true the creativity of East London. Being a market with shops and restaurants, it has been important to showcase all the activities and destinations we have on site and the new website does that perfectly. It’s not only been commented on numerous times in conversation but I’ve been fortunate enough to notice people using it on their mobiles and tablets in and around the area. A truly fantastic job which continues to grow our online community and branding.” Nana Crawford, Group Marketing Manager

Click here to see their website.


web page design

"Working with Creative Spark has been such a pleasure over the past year. They’ve taken our brand to a whole new level and helped us to communicate the diversity and history of the area, whilst remain true the creativity of East London. Being a market with shops and restaurants, it has been important to showcase all the activities and destinations we have on site and the new website does that perfectly. It’s not only been commented on numerous times in conversation but I’ve been fortunate enough to notice people using it on their mobiles and tablets in and around the area. A truly fantastic job which continues to grow our online community and branding." Nana Crawford, Group Marketing Manager